The Birth of a Sticky Idea

Our latest Fast Company column was sparked by a provocative public health ad:

pouring on the pounds

In the piece, we wonder whether sugary sodas will be the next cigarettes…

The Art of Choosing

If you’ve ever read research about “choice paralysis” you’ve probably been reading about the work of Sheena Iyengar (we talk about her speed dating and 401k studies in Switch).  She has a beautiful new book out about her work and the broader cultural consequences of choosing.  You’ll learn that not every culture venerates choice like Americans, and her insights will be useful to you if you work in a global organization, deal with global consumers, or just want to see the world through keener eyes. Check it out:

Move Your Money

By now, you’ve probably heard of the Move Your Money movement. The core idea is that, if you’re fed up with the behavior of the big banks that contributed to the economic crisis, then you should yank your checking & savings account out of Bank of America (or Wells Fargo, etc.) and into a local bank or credit union.

What impresses me about this movement is that its leaders have been able to channel anger into action. So often movement leaders are great at getting people riled up about problems or inadequacies or betrayals. And then, inevitably, the call to action is: Call your Congressman. (Or, sign this internet petition!)

Some critics have argued that moving your checking account won’t accomplish much, but I think that’s the wrong way to look at it. Andrew Leonard nails it:

Move Your Money is a way to assert independence and autonomy in a world that seems all too shaped by powerful forces beyond our control. And while J.P. Morgan CEO Jamie Dimon doesn’t appear to be shaking in his boots yet at the threat to his dominion, for a smaller, local bank, every new account makes a real difference. That’s more than enough reason to make a change.

For a movement to work, it’s got to move. Its supporters need to feel like they’re capable of meaningful group action. And if Move Your Money can accomplish that — if its followers learn that they can speak with one voice, and that their voice is heard — who knows what their *third* step will be.