If you’ve ever read research about “choice paralysis” you’ve probably been reading about the work of Sheena Iyengar (we talk about her speed dating and 401k studies in Switch). She has a beautiful new book out about her work and the broader cultural consequences of choosing. You’ll learn that not every culture venerates choice like Americans, and her insights will be useful to you if you work in a global organization, deal with global consumers, or just want to see the world through keener eyes. Check it out:
http://www.amazon.com/Art-Choosing-Sheena-Iyengar/dp/0446504106
