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I recently did a workshop with a group that’s working to remind people that racism still exists in America and must be actively fought. They pointed out that many people have, in a sense, declared victory on race — after all, haven’t the racist elements of the law been expunged? Haven’t most of the overtly cruel acts of racism stopped? Don’t we have a frontrunner for President who is black? Yes to all, but as this group pointed out, that’s not equivalent to the end of racism.

Let’s face it, this is a tough issue to get people to confront. It’s a touchy subject. Most people walk into the discussion with pre-formed strong feelings, one way or the other. So how do you get the message across, to a resistant audience, that “We’re not done yet”?

Take a look at a video called “A Girl Like Me,” directed by Kiri Davis, that provides an unforgettable reminder that racism isn’t dead. This is the most moving piece of communication I’ve seen this year. (Unfortunately, the mind-blowing bit is buried in the middle of the video. My advice is to fast-forward to the 3:20 mark and watch for about 1.5-2 min.) As you’ll see, we’re not done yet.

Check out this video. Don’t want to give anything away. It’s got quite a visceral punch. (via one of Chip’s students at Stanford)

The iTunes model has hit publishing. Our publisher, Random House, is selling individual chapters out of books. And Made to Stick is the guinea pig for this noble experiment. The chapters are priced at $2.99 each. Check out the WSJ article on the launch or go directly to the commerce site and load up your basket with chapters.

I want to recommend a few business books that are near and dear to me (I’m leaving out books you would have already seen everywhere, like Gladwell’s books.). I’m sure I’m forgetting some, so consider this a work in progress.

• The Paradox of Choice by Barry Schwartz. If you haven’t read this book, stop everything and go buy it right now. It’s critical reading for marketers, managers, and for that matter, people who like a good book. Find out why jeans-shopping can give you that vaguely anxious feeling, like you’re never sure you’ve picked the right pair.
• Mindset by Carol Dweck. The subtitle (“How we can learn to fulfill our potential”) and vaguely new-agey cover may deter you, but don’t be fooled: There are brilliant insights here, supported by serious research. Find out what makes the Tiger Woods psyche different than the John McEnroe psyche.
• The No-Asshole Rule by Bob Sutton. You’ve almost certainly seen this one. If you haven’t bought it, stop waiting. It’s a rare creation: A really fun, plane-worthy read based on lots of research. I’m still in awe that Sutton (and his publisher) had the guts to go with the obscene title. I’ve heard him say that it wouldn’t have worked in a diluted form (“The No-Jerk Rule,” “the No-MeaniePants Rule”), and I’m inclined to agree.
• Group Genius by Keith Sawyer. This book should have been a big bestseller. Sawyer has spent years studying comedy improv groups and jazz bands, and he’s written a provocative book on how to get the best creative work from groups. You need to know what he has to say on brainstorming — there are techniques you’re probably using now that don’t work, and there are techniques you wouldn’t think to try that may work brilliantly. Go pre-order the paperback.

Finally, here are two books to pre-order:

• Kluge by Gary Marcus. This protege of Steven Pinker explains why your brain is, at heart, a Rube Goldbergian contraption. You’ll learn why it’s so hard to stay on a diet and what evolution has to do with it. [OK, this is not really a business book, I’m realizing.]
• Nudge: The Gentle Power of Choice Architecture by Richard Thaler and Cass Sunstein. Look at the authors, look at the blurbers (Michael Lewis, Daniel Gilbert, Don Norman), and look at that great phrase “choice architecture,” and ask yourself, what else do I need to know?

Made to Stick has received some honors recently, and it is high time we said thank you.

• Made to Stick was named Best Business Book of 2007 by The 800-CEO-READ Business Book Awards. (We also won the award for best Advertising/Marketing book.) This one has special meaning for us because we know and like and respect the people at 800-CEO-READ. Thank you!
• Canada’s Globe and Mail newspaper named MTS #1 on its Top 10 Business Books list for 2007. Thank you to Harvey Schachter for the honor!
• The Amazon editors picked the book #2 of the Top 10 Business titles of the year.
• MTS was one of the Top 100 Customer Favorites of 2007 on Amazon. We were #26, which put us behind The Reagan Diaries and ahead of O.J.’s If I Did It. That seems about right.

We are grateful for the awards. Thanks everyone.