Preorder The Power of Moments by October 3rd and get 5 exclusive bonuses!

I want my ideas to stick.

I'm just interested in the topic.

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mts-chapter1

Read the first chapter for free

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2
Made to Stick

If you like it, read the whole book.

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3
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Listen to the “Learning from the Urban Legends” podcast.

Listen now.

4
Myth of the Garage

Read the articles “The Birth of a Sticky Idea” and “The Myth of the Garage” in our collection Myth of the Garage.

Read them now.

 

I'm an entrepreneur trying to create a sticky elevator pitch.

1
Made to Stick

Read the book. Pay special attention to the Simple, Unexpected, and Concrete chapters.

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6 Tips for Giving a Great Elevator Pitch

Read our "6 Tips for Giving a Great Elevator Pitch"

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Bonus: Watch the video explaining how to create a mission statement that doesn’t suck.

Watch it now.

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Want to hire us to help you create your elevator pitch?

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I'm an educator trying to make my lessons stick.

1
Made to Stick

Read the book. Pay special attention to the Simple, Unexpected, and Concrete chapters, and also the discussion of “curiosity gaps.”

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2
mts-teaching-that-sticks

Read the "Teaching that Sticks" guide.

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3
mts-made-to-stick-model

Print our 1-page review sheet to remind you of the SUCCES framework as you prepare your lessons.

Print it now.

I'm in marketing/sales and I want my ideas to stick with customers.

1
Made to Stick

Read the book. Pay special attention to the Simple, Unexpected (especially ‘schema violations’), and Emotion chapters.

Read it now.

2
mts-teaching-that-sticks

Read our article on giving customers something to talk about.

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3
Myth of the Garage

Read the article “Stigma Abusers” in our collection Myth of the Garage. Do the opposite of what those marketers did.☺

Read it now.

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Want to hire us to help you with sales/marketing messages?

Email Us.

I've got a presentation to make and I need it to stick.

1
Made to Stick

Read the book. Pay special attention to the Simple (core), Unexpected (curiosity gaps), and Concrete sections. Concreteness is probably the most important.

Read it now.

2
mts-presentations

Read our “Making Presentations that Stick” guide.

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Myth of the Garage

For tips on making data/statistics stick, see our article “The Gripping Statistic” in the Myth of the Garage collection.

Read it now.

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For extra help and coaching, enroll in the face-to-face “Made to Stick” training course offered by our partner, Decker.

Enroll now.