Decisive: How to Make Better Choices in Life and Work

Research in psychology has revealed that our decisions are disrupted by an array of biases and irrationalities: We’re overconfident. We seek out information that supports us and downplay information that doesn’t. We get distracted by short-term emotions. When it comes to making choices, it seems, our brains are flawed instruments. Unfortunately, merely being aware of these shortcomings doesn’t fix the problem, any more than knowing that we are nearsighted helps us to see. The real question is: How can we do better?


Switch: How to Change Things When Change Is Hard

Some big changes, like getting married, come joyfully. Other small changes, like losing 10 pounds, can be excruciating. Why? And how can we make difficult changes a little bit easier?

Made to Stick

Made to Stick: Why Some Ideas Survive and Others Die

Do you feel like your communication goes in one ear and out the other? Learn how to make your communication more effective and memorable. Introducing the six traits of sticky ideas…

Announcing the 2014 CASE Change Academy class!

In September, my CASE colleagues and I unveiled a brand new program called the Duke CASE Change Academy. (If you missed the announcement, see the program details here.) We received 34 outstanding applications for the Academy’s 6 slots, which left us with a tough decision to make. Today I am thrilled to announce the winners….

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Register for Dan Ariely’s online course!

Dan Ariely, author of Predictably Irrational and The (Honest) Truth about Dishonesty, is offering a 6-week course on Coursera. This is a great chance to learn from a brilliant professor without paying Duke-level tuition… The course starts today so move fast! …

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How to be more confident in your charitable giving

It’s giving season. (About a third of annual charitable giving happens in December.) You want to do good with your money, but who should you give to? It’s hard to find trustworthy information. It’s hard to know whether you’re really making a difference. Enter Givewell. They have a team of full-time analysts who spend all…

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Chris Brogan and Julien Smith, authors of Trust Agents, have just released a new book called The Impact Equation, which offers some clear-headed thinking about how people can be heard above the din of the crowded media universe. We asked Chris three questions about it: 1. A lot of people in the business world seem…

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Dan Ariely, author of the books Predictably Irrational and The Upside of Irrationality, recently released his third book, The Honest Truth About Dishonesty: How We Lie to Everyone—Especially Ourselves. Despite its sobering central finding—that essentially everyone cheats a little when given the opportunity to do so—it’s a playful and fascinating read. To celebrate the launch…

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