Dan Ariely, author of Predictably Irrational and The (Honest) Truth about Dishonesty, is offering a 6-week course on Coursera. This is a great chance to learn from a brilliant professor without paying Duke-level tuition… The course starts today so move fast! …
Decisive: How to Make Better Choices in Life and Work
Research in psychology has revealed that our decisions are disrupted by an array of biases and irrationalities: We’re overconfident. We seek out information that supports us and downplay information that doesn’t. We get distracted by short-term emotions. When it comes to making choices, it seems, our brains are flawed instruments. Unfortunately, merely being aware of these shortcomings doesn’t fix the problem, any more than knowing that we are nearsighted helps us to see. The real question is: How can we do better?
Switch: How to Change Things When Change Is Hard
Some big changes, like getting married, come joyfully. Other small changes, like losing 10 pounds, can be excruciating. Why? And how can we make difficult changes a little bit easier?
Made to Stick: Why Some Ideas Survive and Others Die
Do you feel like your communication goes in one ear and out the other? Learn how to make your communication more effective and memorable. Introducing the six traits of sticky ideas…
How to be more confident in your charitable giving
It’s giving season. (About a third of annual charitable giving happens in December.) You want to do good with your money, but who should you give to? It’s hard to find trustworthy information. It’s hard to know whether you’re really making a difference. Enter Givewell. They have a team of full-time analysts who spend all…
3 QUESTIONS FOR CHRIS BROGAN
Chris Brogan and Julien Smith, authors of Trust Agents, have just released a new book called The Impact Equation, which offers some clear-headed thinking about how people can be heard above the din of the crowded media universe. We asked Chris three questions about it: 1. A lot of people in the business world seem…
3 QUESTIONS FOR DAN ARIELY
Dan Ariely, author of the books Predictably Irrational and The Upside of Irrationality, recently released his third book, The Honest Truth About Dishonesty: How We Lie to Everyone—Especially Ourselves. Despite its sobering central finding—that essentially everyone cheats a little when given the opportunity to do so—it’s a playful and fascinating read. To celebrate the launch…
3 Questions for Guy Kawasaki
Entrepreneur and venture capitalist Guy Kawasaki recently released Enchantment, his 10th book. Robert Cialdini, the author of the classic book Influence, said of Guy’s new book, “Kawasaki provides insights so valuable we all wish we’d had them first.” To celebrate the launch of Enchantment, we asked Guy three questions about the book. (You can order…
Resources
Switch for Marketers
What makes customers care enough to embrace your offering? And how can you make it easier for them to buy? In this short podcast, Dan Heath discusses how marketers can make use of basic principles of behavior change.
Teaching That Sticks
As a teacher, you're on the front lines of stickiness. Every single day, you go to work and try to make ideas stick. Let's face it, your mission is not easy. Few students burst into the classroom, giddy with anticipation about the latest lesson on punctuation, polynomials, or pilgrims. How can you reach them?
Speaking Engagements
Both of us have given speeches to lots of different audiences—associations, businesses, and nonprofits—ranging in size from a dozen to 60,000.
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