Research in psychology has revealed that our decisions are disrupted by an array of biases and irrationalities: We’re overconfident. We seek out information that supports us and downplay information that doesn’t. We get distracted by short-term emotions. When it comes to making choices, it seems, our brains are flawed instruments. Unfortunately, merely being aware of these shortcomings doesn’t fix the problem, any more than knowing that we are nearsighted helps us to see. The real question is: How can we do better?
Some big changes, like getting married, come joyfully. Other small changes, like losing 10 pounds, can be excruciating. Why? And how can we make difficult changes a little bit easier?
Do you feel like your communication goes in one ear and out the other? Learn how to make your communication more effective and memorable. Introducing the six traits of sticky ideas…
Download FREE Kindle version Download FREE Nook version Download FREE iTunes version Download FREE PDF version requires a short registration Download FREE MP3 version requires a short registration The Myth of the Garage: And Other Minor Surprises is a short collection of columns written by Dan and Chip Heath between 2007 and 2011. Topics in the