Switch Workshop

How to change things when change is hard

In this fast-paced, interactive half-day workshop, participants will learn a three-part framework for accelerating change. The framework comes from the book Switch: How to Change Things When Change Is Hard, which spent 47 weeks on the New York Times bestseller list and was named one of the Best Nonfiction Books of the Year by Amazon.com’s editors. (More about Switch.)

This workshop is recommended for newcomers to Switch. If you are a fan of Switch and would enjoy a review of the material and a chance to practice using the framework, please join us. If you are hungry for a more “advanced” treatment of the topic, our recommendation is not to register for this workshop but rather to wait for one of our “Switch Masters” sessions. (Sign up here to be notified the next time a Masters session is offered.)


In the workshop, participants will:

  • Learn the “Elephant/Rider” metaphor for the two systems in our brain
  • Practice a three-part framework for accelerating behavior change
  • Understand how to find and replicate “bright spots”
  • Apply tools for “shaping the Path” for quicker change
  • Learn why most personal and organizational change efforts fail—and how to avoid that fate
  • Experiment with strategies for motivating the Elephant
  • Explore ways of “shrinking the change” to permit quicker progress

Sessions Offered:

There will be two Switch workshops offered in July in Chapel Hill, North Carolina.

Tuesday, July 21, 2015

  • Instructor: Dan Heath will lead the session.
  • Fee: $350 per person.
  • Fee includes a signed copy of all three of the Heath Brothers’ books: Made to Stick, Switch, and Decisive.
  • Discounts available for students and groups; see more details on registration page.


Thursday, July 23, 2015

  • Instructor: Led by a group of Certified Switch Trainers as the culmination of their training. While the material will be the same as that taught by the Heath Brothers, please bear in mind that these trainers will still be learning to master the material. This session is being offered at a 70% discount off normal rates to make up for the trainers’ inexperience. Dan Heath will be attending the session as an observer and will hold a Q&A period over lunch.
  • Fee: $105 per person
  • Fee includes a signed copy of all three of the Heath Brothers’ books: Made to Stick, Switch, and Decisive.
  • No further discounts available due to already discounted price.