Better insights. Clearer decisions. Faster change.

The best of 5 books in 2 special days

The Power of Moments cover
Upstream cover

The Basics

Session: Insights & Influence workshop

Date/time: Mon Dec 13, 2021 from 9am - 5pm + Tue Dec 14, 2021 from 8:30 - Noon

Location: Raleigh, North Carolina

Venue: Raleigh Convention Center

Cost: $1,500 (already paid as a donation to the charitable organization GiveDirectly)

What’s included: Lunch on Day 1, breakfast on Day 2, and beverages throughout. Flights, lodging, and other meals are on you.

Hotel info: No official hotel. I'd recommend the Raleigh Marriott City Center as a nice and very convenient option. For luxury, try the Umstead. It is a 20-minute drive from the Convention Center, but it is very close to the airport.

Arrival/departures: Please plan to arrive on Sunday, Dec 12. And please do not schedule a flight that leaves earlier than 1:30pm on Dec 14, or you will have to leave the session early.

What You’ll Learn

In this workshop, you’ll learn how to:

  • Spot and avoid the traps that doom many decisions
  • Analyze recurring problems and stage interventions to prevent them
  • Design an effective change management plan
  • Conduct a “bright spots” analysis to extract insights from successes
  • Communicate in stickier ways using a simple methodology
  • Make the experience of your customers and employees richer thru the use of “peak moments”


Day 1:

9:00 – 9:30: Welcome to Insights & Influence

9:30 – Noon: Exploring intervention points: What needs to change and why? Drawing on the lessons of Decisive and Upstream, we will explore how to analyze complex situations and identify leverage points that can be used to mitigate/prevent thorny problems.

Noon – 1pm: Lunch

1:00 – 4:30pm: Leading a switch: How to change things when change is hard. Having identified what needs to change, we’ll turn our attention to how change can be accomplished. In this afternoon session, we’ll do a deep dive on the framework from Switch. Learn the three fundamental levers that leaders can use to ease and accelerate change.

4:30 – 5:00pm: Open Q&A with Dan Heath. Bring all your questions.

Day 2:

8:30 – 10:15: Making ideas stick with others. As you lead change, you will need to attract support from others. Your best tool for attracting support is communication: How can you influence others with your messages? We’ll study and practice the SUCCES framework from Made to Stick.

10:15 – 10:30: Break

10:30 – Noon: Creating moments that matter. Every change—in our lives and in our organizations—unfolds over time, and time is denominated in moments. But not all moments are created equal. To enhance our experience and the experience of others, we must learn to create peak moments. Our workshop will close with a focus on the material in The Power of Moments.


Frequently Asked Questions

Dan Heath will lead the entire 1.5-day course.

Definitely not in 2020. If it’s a huge hit with the people who attend, Chip or Dan might lead another one in 2021.

Sadly, there isn’t one. We won’t ever see your money—you’re giving it straight to charity—so we can’t refund it. If it turns out you can’t make the event, you can always send a friend/colleague in your place.

The workshop is sold out.

Full-time students and workers for nonprofits and government organizations can register for a discounted donation of $800. Follow the same instructions above, but when you forward your receipt, please also share something to confirm your eligibility for the discount (e.g., forwarding the receipt from a .gov or .org email account, or including a photo of an active full-time student ID, etc.). Please don’t push us for other discounts—keep in mind that the whole point of this thing is to make a lot of money for charity!

Unfortunately not. We looked very carefully at this issue in hopes of getting you a deduction. But the issue is that the IRS will look at this exchange as a contribution of money in exchange for services/value received (i.e., the value of the workshop). If we had marked up the registration fee well beyond what's normal/reasonable -- say, $5,000 -- then we could have made part of the fee deductible and part non-deductible. But ultimately we just decided to keep the amount more reasonable, knowing that the main motivation here is to help needy people, not save on taxes.

GiveDirectly is perhaps the best-known organization in the world that delivers charitable cash transfers. Their work is innovative, evidence-based, and effective. In this case, your donations will go to vulnerable households that receive SNAP (federal food assistance)—most of whom are single mothers—in areas impacted by COVID-19. See more details here.

Of course. It’s going to be a gangbusters training session, and you’ll be helping families that desperately need help. What’s not to like?

Of course! Bless you for thinking of that! Just go to this page and donate whatever you like.

You can email Dan at Be selective, though—he doesn’t have a team of minions to support him. Could you make sure you’ve read every word of this page before emailing?