Communicating with more impact isn’t some kind of mysterious process. It just takes a framework for thinking and a little bit of effort.
I want to share with you some videos that show how quickly the effort can pay off. Backstory: Chip and I partnered with Decker Communications — who’ve taught 100,000+ people over 30 years to communicate better — to create a one-day course around the principles in Made to Stick. We wanted to give people a chance to practice making ideas stick.
Does it work? Check out these two videos on the Decker site. The first is from the beginning of the day at the Decker workshop. It shows an executive giving a pitch for a new product. The second video shows the same pitch at the end of the day. (BTW, I am grateful to the exec, Tamer, for allowing us to post his videos. I’m hoping that other participants will give us permission as well, so we can keep providing these real-world examples.)
What struck me about these videos is that, in both videos, you see an exec who is clearly smart and personable — someone who has no trouble talking spontaneously. But there is a pretty radical difference in the clarity and memorability of the two talks. It just took a little bit of practice.
(Most of the Decker courses are delivered privately to companies & nonprofits — but they’ve actually got two courses scheduled soon that are open to the public: Nov 17 in NYC and Dec 10 in San Fran. Register or see more details here.)