Stanford researchers ran a series of experiments, hoping to find evidence that people who multitask have enhanced cognitive abilities that allow them to juggle multiple media effectively. Instead, they came away disappointed: The multitaskers were worse than a control group at everything they tested.
“We kept looking for what they’re better at, and we didn’t find it,” said Ophir, the study’s lead author and a researcher in Stanford’s Communication Between Humans and Interactive Media Lab. …
“They’re suckers for irrelevancy,” said communication Professor Clifford Nass, one of the researchers whose findings are published in the Aug. 24 edition of the Proceedings of the National Academy of Sciences. “Everything distracts them.”
I feel like the next logical step is some kind of pseudo-Olympic event to settle this once and for all. Multitaskers vs. One-Track-Minders. Cage match.