The showers in the Westin hotel chain have two “Heavenly Shower” heads, allowing you to double your shower-pleasure. Cool. But wait — there’s a sign in the shower…

“One of your Heavenly Shower heads has been turned off in an effort to minimize water usage and protect one of our most precious natural resources. To experience the most out of your Heavenly Shower, you can turn the second shower head on by pushing the small button behind the lower head.”

So let me understand, Westin: You’ve designed and deployed, at great expense, a super-neat shower innovation for your guests. And now you want to shame us into NOT using it.

It’s diabolical and brilliant. It makes me want to stay at Westin again, to see what other choices they’ll present. (“This 60″ flatscreen TV has been turned off to conserve electricity and reduce the carbon emissions that could one day leave entire nations underwater. But to get the most out of your TV, feel free to turn it on.”)

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