It’s good to hear that the principles of stickiness are reaching the elementary-school crowd … We just got a note from John Lamb, who said: “I was working on a communications project using Made to Stick as a guide, and my daughter asked if she could help me. I suggested she write out the acronym for the core principles of the book (S-U-C-C-E-S-S), and draw a before-and-after of someone who had been impacted by a positive message. This is what she came up with! You can see that the ‘before’ figure has a frown and the ‘after’ figure has a smile…”

SUCCES in crayon

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