This ad for Red House, a furniture store in High Point, NC, pitches racial reconciliation through couches and bedroom sets. The spot’s creators said they were inspired when the Red House staff “pointed out the fact that their employees and customer base were like the ‘Rainbow Coalition,’ and we thought something with a comical racial reconciliation theme would be fun, as well as a conversation starter.”
I suspect there was a lot of controversy about this — you’re walking on thin ice any time you start throwing around sensitive phrases like, ahem, “white people” and “black people.” But I think the spot is clever and clearly tongue-in-cheek. Just goes to show you that an unexpected idea will get noticed — this little homegrown regional TV ad now has a half-million views on Youtube.
(Thanks to Sean for the link.)
