February 5th, 2009 | Dan Heath
How do you convince people that air pollution is a problem? You let them see it for themselves. Check out this very smart outdoor campaign in Hong Kong. (Thanks to Choleena at Tantramar for the tip.)
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Both of us have given speeches to lots of different audiences—associations, businesses, and nonprofits—ranging in size from a dozen to 60,000.
Making Numbers Count
The Art and Science of Communicating Numbers
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The Quest to Solve Problems Before They Happen
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The Power Of Moments
Why Certain Experiences Have Extraordinary Impact
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