Via the naming firm Eat My Words, the worst name of 2008 was a new “financial literacy” site for children called — wait for it — Shyrk. (I guess Pilfr wasn’t available.)

But then, before the trophy could even be engraved, there was an update:

We were tipped off that Shyrk renamed themselves with an even worse name: iThryv. Whaaaaaat? Did one of their software engineers say, “Hey, we need a name with vowels so let’s get drunk and play Scrabble again”? (Why not iShryk?) The website explains it all by saying “Shyrk changed the name of the corporation to iThryv in an effort to dispel any confusion related to the name of the company versus the name of the product. Now, when someone mentions iThryv — you know they are talking about financial literacy.” HELLO! What about regular literacy?!

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