This is a brilliant promotion from TripAdvisor. Got it via email and it was the one promo email, out of the last 500, that I’ve clicked thru to see. How can you not? Its strength is its unexpectedness — most companies would be too chicken to try something like this.
From a review of the #1 hotel on the list: “It makes a crack house look like a Hilton. There are mice, roaches, bedbugs,and crack heads all living at this Hell Hole! The hotel itself smells and is filthy from the disgusting bedspread to the filthy bathroom.”
Endless fun and great marketing.
(For you Houstonians out there — this reminds me of the irresistible appeal of dearly departed Marvin Zindler‘s TV reports. “There was SLIIIIIME IN THE ICE MACHINE!”)