John Moore at Brand Autopsy highlights this satirical video, created by a church marketing expert to inspire churches to find ways that “we can remove the speed-bumps we have unknowingly created for visitors.”

My favorite part: The barrista waits on a couple that is clearly new to Starbucks — they’re a bit overwhelmed and end up asking sheepishly for “a coffee.” Then, the barrista grabs a mike and, in front of everyone in the store, announces, “If this is your first time visiting with us, will you go ahead and raise your hands — we would love to welcome you.” The mortified pair raise their hands.

Someone in the background shouts “Java-lujah!”

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