The Ad Council’s latest (from a Stuart Elliott piece in the NYT):

The campaign, created pro bono by the New York office of Arnold Worldwide, urges an end to using derogatory language, particularly labeling anything deemed negative or unpleasant as “so gay.” That is underlined by the theme of the campaign: “When you say, ‘That’s so gay,’ do you realize what you say? Knock it off.”

… In the commercial featuring Ms. Sykes, three teenage boys at a pizzeria are making fun of a silly statue of a pizza chef. One says, “That’s so gay, really gay,” to which Ms. Sykes replies, “Please don’t say that,” and then asks how he would like it if she were to say something she disliked was “so ‘16-year-old boy with a cheesy mustache.’

Nice work — I love the humorous treatment of a loaded topic. Helps to defuse the anxiety of bringing it up.

Comments are closed.