Chip and I will be in Tanzania through August 12 (which, as a side note, will make our blog productivity go from poor to wretched). We’ll be collaborating with a USAID group in Dar es Salaam, working together on a set of messages to fight the spread of AIDS.

We are daunted by the scope of the challenge. I think our best hope, given the limited time we have and our lack of experience in East Africa, is to catalyze the thinking of the local experts. The good news is that the principles that make ideas stick aren’t culture-specific. So if we can get in a room with the right group of AIDS experts and Tanzanian leaders, I think we can make some solid progress. We’ll report back soon — wish us luck.

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