Here are the links to our Fast Company columns to date. They make great weekend reading. Sort of.

July 2007: Leadership is a muscle. How is your attitude about your abilities affecting your success?

June 2007: Give ’em something to talk about. Your product may be good, but will it spark a conversation?

May 2007: Success can make you stupid. Did you win because you were smart or because you tipped the scales in your favor?

April 2007: Polarize me. If you want people to like you, first decide who needs to hate you.

March 2007: The myth about creation myths. The power and perils of a great backstory.

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