To my knowledge, no one, anywhere in the world, has ever used the word “sexy” to describe Made to Stick. I am pleased to announce, though, that our innovative publisher in Taiwan, Locus Publishing, has broken the sexy barrier. The cover of the book shows a strip of tape somewhere that you wouldn’t expect. Check it out here (it’s mostly work-safe).
Coming soon: An apology letter to the frustrated men of Taiwan who buy the book expecting something a little more, er, titillating. (Few things are more libido-killing, I’d wager, than a good Southwest Airlines anecdote.)