In the book we discuss how to combat mistaken perceptions, such as people’s inflated sense of the danger of shark attacks — the attacks are so rare as to be mathematically soothing, and in fact the danger of shark attacks is dwarfed by the danger of deer attacks (aka those little furries who dart mindlessly in front of your car just at the moment when braking would be pointless).
Here’s another approach to the same topic: Turns out SAND ATTACKS are more dangerous than sharks: (Thanks to Hashim for the pointer)
http://www.cnn.com/2007/HEALTH/06/20/sand.deaths.ap/index.html
Update: The link above no longer works but here is a link to CBS article on the same topic.
