MAKING YOUR IDEAS STICK

A Made to Stick workshop led by Dan Heath

In this half-day workshop, Heath will teach participants how to communicate in more memorable and persuasive ways. Participants will discuss and practice the SUCCES methodology from Made to Stick.

The session will be interactive and intimate – the setting is a classroom, not an auditorium. As a result, seats are limited.

REGISTER NOW TO ENSURE YOU GET A SPOT!

Dan Heath

Instructor: Dan Heath
City: Charlotte, North Carolina
Date: Thursday, December 11
Time: 9:00am – 4:15pm
Venue:
UNC Charlotte | Center City
320 E. 9th Street
Charlotte, NC 28202
Parking
Prepaid parking will be provided to attendees.


Topics

In the workshop, participants will:

  • Learn to surface and prioritize the core message
  • Grab attention by using ‘curiosity gaps’
  • Add unexpectedness via “crystallizing” and “breaking” a schema
  • Make data and statistics sticky using the human-scale principle
  • Craft stickier emails
  • Translate abstractions into concrete ideas
  • Overcome the ‘Curse of Knowledge’ that dooms messages
  • Identify the most common traps that plague communicators

Fee

The fee for the half-day workshop is $455 per person. This fee includes lunch and a signed copy of all three of the Heath Brothers’ books: Made to Stick, Switch, and Decisive.

heathbooks

Groups of 5 or more, registering together, will receive a 20% discount.

The fee for full-time students is $195. Students must provide the phone number of a school official who can verify their full-time status.

There are no other discounts.

Registration

Individuals can register via this online form.

Groups (of 5 or more people) should contact Christy at Christy@heathbrothers.com for alternate payment instructions.

Credit card payment is preferred. If you need to send a check as payment, email Christy@heathbrothers.com for further instructions.

Cancellation

If you need to cancel your registration, you must email Christy@heathbrothers.com. If your cancellation is received before Noon Eastern Time on Friday, December 5, you will receive a refund less a $25 processing fee. Cancellations after that date/time, or no-shows, will receive no money back. You may transfer your registration to someone else with advance notice. (Students can only transfer their registrations to other full-time students.)

Timing

8:30 – 8:50:  Registration open
9:00:  Workshop begins
9:00 – 10:40:  Session 1
10:40 – 11:00:  Mid-morning break
11:00 – 12:30:  Session 2
12:30 – 1:15:  Lunch
1:15 – 2:30:  Session 3
2:30 – 2:45:  Afternoon break
2:45 – 4:15:  Session 4
4:15:  Workshop concludes

 

Coffee and tea will be provided. Lunch will be served onsite. Let us know if you have any special dietary needs, and we will do our best to accommodate you.

Questions

For questions not addressed above, email Christy@heathbrothers.com