I was trying to buy something on iTunes the other day, and it prompted me to agree to Apple’s new “Terms and Conditions.” On my iTouch, the Terms occupied 62 screens of text. So I emailed the Terms to myself and, in the meantime, clicked “I Agree.” Turns out the Terms are 16,914 words. (Switch,…
General
How to get stickier
Communicating with more impact isn’t some kind of mysterious process. It just takes a framework for thinking and a little bit of effort. I want to share with you some videos that show how quickly the effort can pay off. Backstory: Chip and I partnered with Decker Communications — who’ve taught 100,000+ people over 30…
Credit by Sisyphus, III
More on the mystery of why a card issuer might hit the same person 200 times with a mailer, despite the lack of response: I heard from a former executive of a major bank card issuer, who said that, in her experience, no one cares how many times a customer has ignored a mailer. No…
The World of 100
If the world were a village of 100 people, how many of the 100 would be white? How many would speak Spanish? How many would have a college education? Satisfy your curiosity by checking out “The World of 100,” a series of poster-infographics designed by Tony Ng. It’s kind of amazing how much easier it is…
Furniture for White People and Black People
This ad for Red House, a furniture store in High Point, NC, pitches racial reconciliation through couches and bedroom sets. The spot’s creators said they were inspired when the Red House staff “pointed out the fact that their employees and customer base were like the ‘Rainbow Coalition,’ and we thought something with a comical racial…
Resources
Switch for Managers
Are you on the front lines of change at work? Download this podcast from Chip Heath and get some inspiration about how to lead the way.
Decisive Book Club Guide
Speaking Engagements
Both of us have given speeches to lots of different audiences—associations, businesses, and nonprofits—ranging in size from a dozen to 60,000.
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