Check out who is reading Switch. Neat!
Switch: Chapter One
Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives? Read the first chapter of Switch, in which Chip and Dan Heath grapple with the answer to that question and suggest ways to make hard changes easier.
12 Decision Situations
The article “12 Decision Situations,” in which we offer thoughts on applying the WRAP framework to dilemmas like these: Should I break up with my boy/girlfriend? What do I do about the coworker I hate? Should I have back surgery? And 9 more...
Both of us have given speeches to lots of different audiences—associations, businesses, and nonprofits—ranging in size from a dozen to 60,000.
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